Privacy policy
Last updated: August 22, 2026
At VASHIRA, your trust matters to us.
This Privacy Policy explains how VASHIRA ("VASHIRA", "we", "us" or "our") collects, uses, stores, protects and processes information when you visit or use Vashira.in, place an order, contact our customer support team or otherwise interact with our services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
VASHIRA should maintain this policy and its actual data practices in accordance with applicable Indian data-protection requirements. The Digital Personal Data Protection Rules, 2025 were notified by MeitY on 14 November 2025, with provisions subject to a phased commencement timeline.
1. Information We Collect
Depending on how you interact with VASHIRA, we may collect the following information.
Personal Information
- Full name
- Email address
- Mobile number
- Billing address
- Shipping address
- Order information
- Customer support communications
Transaction Information
When you place an order, we may collect information necessary to process and fulfill your purchase.
Where payment is processed through a third-party payment provider, payment information may be handled directly by that provider in accordance with its own privacy practices.
Technical Information
When you visit our website, certain information may be automatically collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Website activity
- Pages viewed
- Referring pages
- Cookies and similar technologies
2. How We Use Your Information
We may use your information to:
- Process and fulfil orders
- Confirm payments
- Deliver products
- Provide order tracking
- Process eligible exchanges and claims
- Respond to customer-support requests
- Communicate regarding your orders
- Prevent fraud and misuse
- Improve our website
- Improve customer experience
- Analyse website performance
- Personalise your shopping experience
- Send marketing communications where permitted
- Comply with legal and regulatory obligations
3. Order-Related Communications
When you place an order, VASHIRA may contact you through Email, WhatsApp, SMS or other available communication channels regarding:
- Order confirmation
- Payment
- Dispatch
- Tracking
- Delivery
- Exchange/return status
- Customer support
- Other information necessary to service your order
These communications are service-related and may continue even if you opt out of promotional communications.
4. Marketing Communications
Where applicable, VASHIRA may send promotion communication about:
- New collections
- Product launches
- Offers
- Promotions
- Campaigns
- Events
- Brand updates
Where applicable, you may opt out of promotional communications through the unsubscribe mechanism provided or by contacting us.
5. Cookies
VASHIRA may use cookies and similar technologies to:
- Keep the website functioning
- Remember preferences
- Understand website traffic
- Improve user experience
- Measure website performance
- Measure marketing effectiveness
- Support relevant advertising where applicable
You may manage cookies through your browser settings.
Disabling certain cookies may affect website functionality.
6. How We Share Information
VASHIRA may share necessary information with trusted service providers that help us operate our business, including:
- Payment processors
- Logistics and courier partners
- E-commerce and website technology providers
- Customer-support providers
- Email/SMS/WhatsApp communication providers
- Analytics providers
- Marketing service providers
Information will be shared only where reasonably necessary for the relevant purpose or where required/permitted by applicable law.
7. Data Security
We take reasonable measures to protect personal information from unauthorised access, misuse, alteration, disclosure or loss.
However, no online transmission or electronic storage system can be guaranteed to be completely secure.
8. Data Retention
We may retain personal information for as long as reasonably necessary for purposes including:
- Order fulfilment
- Customer support
- Accounting
- Legal compliance
- Dispute resolution
- Fraud prevention
- Business records
Where information is no longer required, it may be deleted or anonymised subject to applicable legal requirements.
9. Third-Party Services and Websites
Our website may contain links or integrations with third-party websites, payment providers, social-media platforms and other services.
Third parties may have their own privacy policies and practices.
VASHIRA is not responsible for the privacy practices of third-party websites that we do not control.
10. Your Privacy Requests
Subject to applicable law, you may contact VASHIRA regarding privacy-related requests concerning your personal information.
Depending on the applicable legal framework, this may include requests relating to access, correction, withdrawal of applicable consent or other rights available to you.
The DPDP framework specifically contemplates clear, standalone notices and mechanisms for individuals to exercise applicable rights and make complaints.
11. Changes To This Privacy Policy
VASHIRA may update this Privacy Policy from time to time.
Any updated version will be published on this page with a revised "Last Updated" date.
12. Contact Us
For privacy-related questions or requests: